Week 5 The Good The Bad The Post

The Bad

This is an example of bad advertising. The advertisement is very unbalanced. There is no structure to the skeleton of the placements. This creates alot of stress in the viewers eyes as they cannot find a local point to focus on first. I believe that the creator tried to create attention at the top right corner but that focus was easily stolen away at the same time by the image of the female face and the bottle of the product. Then the logo is so large that it's as big as the catch phrase for the ad. In the image of the female face, the fingers point to the surface of her face but the additional text that is too thin to read creates stress to the eyes again because it is not clear enough to read. The same goes for the words on the leaf, especially when contrasting white ontop of green. This advertisement needs to level the image of the product and the logo more, the catch phrase needs to be sharpened and so does the picutre of the female face. The leaf feels like it's out of place and should not belong in the ad because its very rounded while everything else is very squared. The leaf itself was split into a graphic representation of a micro level and the actual leaf itself, however the ratio between the two is very unbalanced thus creating even more stress.

This is a poster for Hienz Ketchup. The color choice is very monochromatic. It has a very balanced color scheme. The cardboard breakfast representation creates a unbalance between the real eating utensils. This creates a subtle stress in the viewer but that stress is balanced by the overall color. Next the bottle is sharpened and emphasize to stand out, however this sharpening is balanced back out by the ratio of the cardboard breakfast to the bottle size. The poster is very symmetrical. The extra large image of the breakfast creates a sharpening effect that guides viewers to look from top to bottom for the poster. The words "without" ties in the whole poster by conveying the message that "Breakfast tastes like cardboard without Heinz Ketchup."